Case Study
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Case Study 1:
Increasing Online Visibility and Lead Generation for Local Business
Client: A local home remodeling company
Challenge: The client had a well-established business but struggled to generate leads through their website. They wanted to increase their online visibility and attract more local customers to boost their business.
Solution:
12Three Digital conducted a thorough website audit to identify areas for improvement. They optimised the website's structure, content, and meta tags to enhance search engine visibility. Additionally, they implemented local SEO strategies, including creating Google My Business listings and building local citations.
To improve lead generation, the agency designed and implemented effective call-to-action buttons, lead capture forms, and chatbots. They also launched targeted Google Ads campaigns to reach potential customers actively searching for remodeling services.
Results:
Within three months, the client's website traffic increased by 40%, and they experienced a significant boost in lead generation. Their Google My Business profile appeared in the top three local map results, driving more foot traffic to their physical location. The website's bounce rate decreased, indicating improved user engagement, and the client reported a notable increase in new customers.
Case Study 2:
Social Media Brand Awareness and Engagement for E-commerce Startup
Client: A fashion e-commerce startup targeting young adults
Challenge: The client launched an online store but struggled to build brand awareness and engage with their target audience through social media platforms.
Solution:
12Three Digital developed a comprehensive social media marketing strategy tailored to the client's target audience and brand identity. They focused on visually appealing content, influencer collaborations, and user-generated content to create an authentic brand experience.
The agency utilised Instagram, TikTok, and Pinterest to showcase the latest fashion trends and lifestyle imagery that resonated with the target audience. They also conducted hashtag research and engaged with followers to build a strong community around the brand.
Results:
Within six months, the client's social media following grew exponentially across all platforms, with a 300% increase in Instagram followers, a 500% increase in TikTok followers, and a 200% increase in Pinterest followers. The brand's reach expanded significantly, leading to a notable increase in website traffic and sales. The successful influencer partnerships also contributed to the brand's credibility and boosted overall brand awareness.
Case Study 3:
Conversion Rate Optimisation for B2B Software Company
Client: A B2B software company offering project management solutions
Challenge: The client had a steady flow of website traffic but struggled to convert visitors into qualified leads and paying customers. They wanted to improve their website's conversion rate and optimise their lead generation process.
Solution:
12Three Digital performed an in-depth analysis of the client's website, including heat mapping, user behavior analysis, and A/B testing. They identified potential pain points and areas that caused drop-offs in the conversion funnel.
Based on the analysis, the agency implemented changes to the website's layout, navigation, and user experience. They created compelling and informative content tailored to the target audience's needs, emphasising the software's unique value propositions.
To encourage lead generation, they designed persuasive lead capture forms, implemented exit-intent pop-ups, and utilised live chat support to assist potential customers in real-time.
Results:
After implementing the conversion rate optimisation strategies, the client saw a remarkable 25% increase in website conversions. The improved user experience led to higher engagement rates, reduced bounce rates, and increased time spent on the website. The client's sales team reported receiving higher-quality leads, resulting in a considerable boost in the conversion of leads into paying customers.
Case Study 4:
Reviving Website Traffic and Sales for a Declining Online Retailer
Client: An online electronics retailer
Challenge: The client had experienced a decline in website traffic and sales over the past year due to increased competition and a lack of effective marketing strategies. They sought to revitalise their online presence and regain market share.
Solution:
12Three Digital conducted a comprehensive competitor analysis to identify gaps in the market and opportunities for differentiation. They devised a multi-channel digital marketing campaign that included a mix of search engine optimisation (SEO), social media advertising, and email marketing.
The agency optimised the client's website for relevant keywords and created informative product pages to improve search engine rankings. They launched targeted social media ad campaigns on platforms such as Facebook and Google Ads, utilising audience segmentation to reach potential customers with personalised messaging. Additionally, they implemented an email marketing strategy to re-engage past customers and offer exclusive promotions.
Results:
Within six months, the client experienced a significant uptick in website traffic, with a 50% increase in organic search visits and a 70% increase in paid search visits. The social media ad campaigns drove substantial traffic and led to a 30% increase in conversion rates. The email marketing campaigns resulted in a 20% boost in repeat customers, contributing to the overall sales growth. The client regained its competitive edge and reported a 25% increase in revenue compared to the previous year.
Case Study 5:
Building Thought Leadership and Industry Authority for a Professional Services Firm
Client: A consulting firm specialising in business strategy and innovation
Challenge: The client wanted to establish itself as a thought leader and industry authority to attract high-value clients. They needed a digital marketing strategy that showcased their expertise and credibility.
Solution:
12Three Digital worked closely with the consulting firm's experts to create valuable and informative content. They developed a content marketing plan that included blog posts, white-papers, case studies, and video content, all tailored to address industry challenges and offer actionable insights.
To expand the firm's online reach, the agency optimised the content for search engines, implemented a social media marketing strategy, and engaged in guest blogging on reputable industry websites. They also launched a webinar series where the firm's experts shared their knowledge with a wider audience.
Results:
Over the course of a year, the consulting firm's website traffic increased by 60%, with a substantial portion of the traffic coming from organic search. The content marketing efforts positioned the firm as a credible industry expert, leading to numerous invitations to speak at conferences and industry events. The webinars garnered a substantial audience and generated valuable leads for the firm. As a result of their enhanced thought leadership, the client successfully landed several high-value projects and achieved a 35% increase in revenue compared to the previous year.
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